“So what do you do?” For many of us this question sends us into a blind panic. This article explains how we create an elevator pitch that enhances your personal brand messaging and gets people to ask “Tell me more”.
How Simon Sinek’s Start With The Why and StoryBrand are a winning combination making you stand out above your competitors.
This article shows you how using the StoryBrand framework can bring your Start With The Why to life.
So why do we feel compelled to play the hero and not the guide?
Why do we feel the need to list our achievements and play the hero? So why do we then naturally turn to the trusted guide when we need help?