The missing link: How story-based marketing enhances demand marketing.
Read how story-based marketing enhances demand marketing when B2B buyers are 70% through their purchasing process before engaging with sellers.
Story-based marketing: A game-changer many brands are only just discovering.
How have forward-thinking organisations unlocked the benefits from storytelling, and why are so many others missing out on its potential to transform their brand?
Three major fears storytelling can help business scale-ups defeat.
Business scale-ups faces enumerable fears that threaten success. The anxiety of losing control or the risk of financial instability is overwhelming. These can knock you off course and suppress your potential.
There is a powerful tool that can help navigate these obstacles.
How the secret of storytelling helps you master the art of persuasion.
Have you been asked to present a business case for purchasing new piece of software?
Want to clearly position your skills and expertise to smash a job interview?
We all ‘pitch’ at some point, maybe we just don’t know it.
Here’s the 3-steps I take to master persuasion.
Why you deserve a clear brand message.
The reason why you deserve a clear brand message is key to your business success. Failing to create a clear brand message leaves customers confused what your business does and why they should buy from you. It’s not easy creating your brand message. Here’s how we help..
Don’t even think about marketing until you do these three things.
Just imagine spending your hard-earned marketing budget and wondering why you’re seeing the same disappointing performance? Too many businesses are still wasting valuable money and don’t know why.
Don’t even think about marketing until you do this one thing…
How Simon Sinek’s ‘Start with Why’ & Storytelling helps your business grow faster.
How Simon Sinek’s Start With Why and storytelling are a winning combination making you stand out above your competitors.
This article shows how the storytelling framework brings your Why to life.
Why do we feel compelled to play the hero and not the guide?
So why do we feel compelled to play the hero and not the guide?
Why do we feel the need to list our achievements and play the hero? So why do we then naturally turn to the trusted guide when we need help?
Your personal branding is missing something and that’s a problem.
“So what do you do?” For many of us this question sends us into a blind panic. This article explains how we create an elevator pitch that enhances your personal brand messaging and gets people to ask “Tell me more”.
What Is StoryBrand?
Introduce the age-old tradition of storytelling into the contemporary world of personal & business brand messaging and you have a powerful and compelling methodology how to effectively communicate with fellow humans. So what is StoryBrand?