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Why You Deserve A Clear Brand Message. Here’s what we mean…

What do we mean by clear brand message?

The reason why you deserve a clear brand message is key to your business success. Failing to create a clear brand message leaves customers confused what your business does and why they should buy from you.

Some business leaders say :

We’re doing ok, it’s not a priority” or “we already did a brand exercise a few years back“. 

Having the wrong brand message, simply confuses your customers and confuses your teams

But brand messages become out-dated. The message you deliver now is what your audience reads now when they read your marketing messages. And a brand message is what your internal teams feel across the business. If your brand message isn’t clear, the business is simply conveying a confusing message to both its customers and its colleagues.

Having the wrong brand message, simply confuses your customers and confuses your teams leaving them looking elsewhere for a business with a clear brand message. 

The easier it is to understand what your business does, the quicker your customers will buy.

Fact. 

We know it’s not easy to create the right brand message and a real skill. Good business leaders deserve a brand message that tells their story and shares their passion telling their customers why they should buy from them. 

So what makes a strong brand message?

Let’s break this down:

Clear: Whilst we know what clear means in a brand context, clarity means consistency and the ability to be memorable. 

Brand Message: A brand message clearly explains what the business does and how the products and service helps its customers. 

Don’t confuse. Don’t be overly clever. Don’t complicate

With the continual ‘noise’ of content streaming into our eyes and ears, an organisation must rise above and stand out. Differentiate yourself. Be consistent. Be heard.

This is what we mean by a Clear Brand Message

So here’s a plan to get the clear brand message you deserve

  • Write your Brand Message so it is clear to your audience and helps people understand.
  • Don’t confuse. Don’t be overly clever. Don’t complicate.
  • Avoid wasting any more marketing spend

 And if you need any help or advise, get in touch today. This brand message will change your business.

James Pogson is a Certified StoryBrand Guide UK qualified in effective communication.

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