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Brand Messages | Brand Story | StoryBrand

Don’t Even Think About Marketing Until You Do This One Thing

We’re all feeling the pressure to grow sales, especially with so many businesses competing for the same customers, just don’t think about marketing until you do this one thing.

You’ve got a business idea. It’s new. Innovative. Your market needs it. You’re passionate and committed. It’s your ‘ikigai’. 

“Eventually you’re good to go to market”

As a sole-preneur or team member you’re buzzing with 90% of your focus getting the product or service fit-for-purpose. You want to hit the deck running and your customers to love it. Your head is been in the detail, making sure it’s unique, refining features that can scale and no one’ even thought about. Eventually you’re good to go to market.  But so many businesses still struggle to tell their audience what they do and how they help. 

“You’re about to kick-start your marketing campaigns and spend your budget. Wait”.    

You’ve built your new website. Front-end. Back-end.

You’ve already secured your social media accounts ready to tell the world.

Your copy showcases how the product works, using inspirational headlines how it will change people’s lives. 

Hang-on….

You’re about to kick-start your marketing campaigns and spend your budget.

Wait.  Just don’t think about marketing until you do this

What’s your story….your brand message?

“Brand message?” 

So how do you make sure your brand message connects with your audience? Here’s how:

Ok, let’s break this down:

  • In less than 5-seconds, does your website clearly show me how you help and why I should buy? Truly ask yourself if it does. Be honest. 
  • In less than 20-seconds standing in an elevator could you clearly tell me what you do and how your service will help me?

This is how long you’ve got to retain or lose your audience. Fact. 

This is what we mean by clarifying your ‘brand message’. It’s a real skill which is why more than half of all businesses still fail to do it well.

So how do you make sure your brand message connects with your audience? Here’s how:

  1. Create a clear message you want your customers to remember. 
  2. Ask if your message solves their problem? Really solves their problem…
  3. Does your message leave your customers asking for more? 

Only when your brand message truly resonates with your audience, should you really start to spend your marketing budget.

So stop wasting time and money confusing your audience what you do. 

Using a proven story-based framework, I‘ve been trained how to make your marketing & sales stand out from your competitors. It’s critical to get your brand message right before spending your marketing budget.

Why create a new beauty product, new medicine or a new app without telling your customers exactly what it does and how it helps them?

Only when your brand message truly resonates with your audience, should you really start to spend your marketing budget. Just don’t think about marketing until you do this one thing.

Tell the story. Solve your customers problem in a way they understand.

You know it makes sense. So click here how we can help you now .

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