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Don’t even think about marketing until you do these three things.

If you’re a start or scale-up business, building brand awareness is a key success driver.

Whilst trying to attract your customer’s attention, you’re also competing with other businesses with the same agenda to capture the same customers attention as you, and grow sustainable revenues.

At the same time, you’re also in development mode, getting the product or service fit-for-purpose, to hit the deck running.

So you’ve got your product. It’s new and innovative. Your market needs it. You’re passionate and committed. It’s your ‘ikigai’. 

You’re buzzing.

Naturally your head is focussed with the detail, refining its unique features and making sure its 100% go-to-market ready.

“Eventually you’re good to go to market”

Your new website has a smart, clean, fresh look to its front and back-end.

Social media accounts are secured and you’re ready to tell the world.

Your copy showcases how the product works, using inspirational headlines how it will change people’s lives. 

Eventually you’re good to go to market.  


But we’re about to kick-start our marketing campaigns and spend our budget.

What’s your story….your value proposition, your brand message?

Brand message?” 

“You’re about to kick-start your marketing campaigns and spend your budget. Wait”.    

Let’s break this down:

  • In less than 3-seconds, does your website and brand messaging clearly show how you help your customers and why they should buy? Be honest. Does it?
  • In less than 20-seconds standing in an elevator could you clearly tell me what you do and how your service will help me?

This is how long you’ve got to win or lose your audience.


This is what we mean by clarifying your ‘brand message’. It’s a clever way of articulating what you do, why you do it and why customer should buy from you. Your customers want to know what you stand for, why you took this direction and you keep them thriving and surviving.

It’s a real skill which is why more than half of all businesses still fail to do it well.

So how do you make sure your brand message connects
with your audience?

So how do you make sure your brand message connects with your audience?

Here’s how:

  1. Create a clear message you want your customers to remember. 
  2. Ask if your message solves their problem? Really solves their problem…
  3. Does your message make your customers curious, wanting to ask for more? 

Only when your brand message truly resonates with your audience, should you really start to spend your marketing budget.

Failing to clearly articulate why your customer should buy from you, loses you time and wastes money.

A proven story-based framework ensures that your marketing and sales efforts distinguish you from your competitors. It’s critical to get your brand message right, before spending your marketing budget.

Why introduce a new product or service without clearly communicating what it does and how it helps them?

Allocate your marketing budget only when your brand message genuinely resonates with your audience.

Prioritise telling a compelling story that addresses your customers’ problems in a way that resonates with them.

Don’t think about marketing until you do this one thing.

Either continue never quite knowing whether your marketing message is sending the right message, or find a storytelling guide that knows how to help.

You know it makes sense to stop wasting marketing budget with the wrong message.

If you need a fresh pair of eyes to help you stand out above the noise of your competitors, click here so we can help you too.

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