How AI is revolutionising story-based marketing: Here’s a deep dive.
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How AI is revolutionising story-based marketing: Here’s a deep dive.

ByJames Pogson

Cutting through the noise and capturing an audience’s attention has become the challenge for every organisation.
Storytelling communicates effectively; AI generates and amplifies content. Together, they’re rocket fuel for marketers when handled with care.

Three major fears storytelling can help business scale-ups defeat.
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Three major fears storytelling can help business scale-ups defeat.

ByJames Pogson

Business scale-ups faces enumerable fears that threaten success. The anxiety of losing control or the risk of financial instability is overwhelming. These can knock you off course and suppress your potential.
There is a powerful tool that can help navigate these obstacles.

How the secret of storytelling helps you master the art of persuasion.
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How the secret of storytelling helps you master the art of persuasion.

ByJames Pogson

Have you been asked to present a business case for purchasing new piece of software?

Want to clearly position your skills and expertise to smash a job interview?

We all ‘pitch’ at some point, maybe we just don’t know it. 
Here’s the 3-steps I take to master persuasion.

Don’t even think about marketing until you do these three things.
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Don’t even think about marketing until you do these three things.

ByJames Pogson

Just imagine spending your hard-earned marketing budget and wondering why you’re seeing the same disappointing performance? Too many businesses are still wasting valuable money and don’t know why.
Don’t even think about marketing until you do this one thing…